Digital Marketing Job DescriptionResponsibilitiesDigital marketers contribute to and develop digital marketing projects and campaigns. Tasks typically involve:• creating and uploading copy and images for the organisation's website;• writing and dispatching email marketing campaigns;• providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);• researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;• designing website banners and assisting with web visuals;• communicating with clients, affiliate networks and affiliate partners;• conducting key word research and web statistics reporting;• contributing to social media engagement and brand awareness campaigns;• using web analytics software to monitor performance of client websites and make recommendations for improvement;• contributing to company and industry blogs and managing e-communications;• assisting with paid media including liaising with digital advertising agencies;• developing and integrating content marketing strategies;• keeping up to date with current digital trends;• managing the contact database and assisting with lead generation activities;• negotiating with media suppliers to achieve the best price for clients.• Google Analytics and Facebook Insights for web analytics reporting;• Adobe Creative Suite for online banner design;• Google AdWords for pay per click campaigns;
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