Region RAD & R&F Product Marketing Manager, APAC Job (Tokyo; Singapore; Seoul; Sydney

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Job Number: 2002665 Business: GE Healthcare Business Segment: Healthcare Detection & Guidance Solution About Us: What do you envision for your future?

At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.

We are an $18 billion unit of General Electric Company (NYSE: GE), employing more than 52,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare.

Something remarkable happens when you bring together people who are committed to making a difference - they do!

At work for a healthier world.
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Posted Position Title: Region RAD & R&F Product Marketing Manager, APAC Career Level: Experienced Function: Marketing Function Segment: Commercial Marketing Location: Australia, Indonesia, Japan, Korea, Republic of, Singapore, Thailand U.S. State, China or Canada Provinces: City: Tokyo; Singapore; Seoul; Sydney; Melbourne; Jakarta; Bangkok Postal Code: 099253 Relocation Assistance: No Role Summary/Purpose: Regional Product Marketing develops a regional product/portfolio strategy including product positioning, market segmentation, targeting and installed base retention. The role is responsible for generating growth for GE Radiology & Rad & Fluoroscopy products in APAC/India region. through demand creation and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers, personas, and customer needs. Essential Responsibilities:
- Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate.

- Hiring, directly supervising, compensating and developing effectively a team of professional marketers

- Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.

- Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.

- Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas

- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.

- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD).

- Validating global value proposition and messaging and adapting for regional use.

- Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives.

- Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.

- Developing and supporting product-specific KOL's and advisory boards.

- Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.

- Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.

- Training direct / indirect sales channels.

- Identifying and establishing reference and show sites.

- Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate

- Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support

- Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

- Position can be based in Tokyo, Singapore, Seoul, Sydney, Melbourne, Jakarta or Bangkok Qualifications/Requirements: 1. Bachelor's Degree in Marketing, Business Administration or related field

2. Minimum 10 years commercial experience including 5+ years' in marketing, product marketing or related field

3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy

4. Prior experience in a leadership role with direct reports

5. Team oriented – ability to motivate and work well with diverse, cross-functional teams

6. Excellent oral and written communications skills (English)

7. Ability to motivate and lead a team of direct reports

8. Strong analytical and process skills Additional Eligibility Qualifications: Desired Characteristics: 1. MBA or Master's degree in Marketing, Business Administration or related field
2. 7+ years' experience in B-to-B marketing ideally in Asia-Pacific
3. Healthcare product/industry acumen, ideally in the Radiology space
4. Deep marketing expertise in market & customer insights and product commercialization

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